Ethical Goods designs and sells new brands of charitable household consumer goods which guarantee a fixed charitable donation to carefully selected charity partners.

Shoppers “know how much they’re giving" and “know who and what they’re helping", because the donation amount for each purchased product is clearly communicated , and the social impact of this donation is tangible and measurable.

In conjunction with our charity partners, we aspire to create fresh, powerful and recognised brands which represent “the ethical choice" for consumers with a conscience. By doing so, we are setting the standard for a pioneering 'charity donation' business model