The EG team come with a years of experience in a wide variety of fields, all culminating in a diverse, rich and complimentary skill set that ensures we will deliver what you need for you and your organisation. Aside from that, we think you might like working with us too! Here is a little bit about the team at Ethical Goods.

Duncan Parker - Managing Director

Duncan has a unique academic and professional background in International Development within the third sector and the commercial world. Duncan’s previous roles include field work in Africa, Americas and Asia, being the International Development Director for The Salvation Army (UK), Managing Director for an African Agricultural investment fund and running his own consultancy.
Duncan has a passion for making the world better, spending time with his family and friends and coffee….lots of coffee! Having recently run 6 marathons in 6 days for his favourite charity, he now has his sights set on his next big challenge! You’ll have to invite him for a coffee to find out more!

Ralph Catto - Chairman
Ralph’s background is in both commercial and social enterprise. He is a Trustee of the Transformational Business Network, a network of business people and corporate organisations that use an enterprise approach in developing countries to create and sustain jobs in small to medium size businesses to empower the poor and transform communities.

He founded and remains Chair of Housing Partners, a business providing software and services to the UK’s social housing sector, which annually improves housing conditions for tens of thousands of households. Prior to that Ralph was a director of a large UK stockbroker in the City of London operating in the Corporate Finance arena and he remains active in the private equity market.

Ralph is a keen amateur artist operating under the pseudonym Fergus Ottac (he has already produced two ‘masterpieces’ that are simply waiting to find an audience!) and loves scaring friends and colleagues to death with his consummate skills on the ski slopes of Europe. His mantra is to be ‘successful and significant’ but success must come first. Hence many of his early conversations start with the question ‘how does this strategy drive sales?’

Richard Blundell – Commercial Director
Richard is our Sales and Marketing expert having spent the last 20 years leading Sales teams across a variety of industries from Financial Services to Software-as-a-Service technologies. His target led, activity focused strategies last year led to an increase in sales of more than 120% in just six months with a team he worked with in Worcester. Today he focuses on helping Ethical Goods’ business partners produce ground breaking Go-to-Market propositions that help not only ‘Sell More’ but also aids the consumer to make that all important Positive Brand Choice.

Before joining Ethical Goods Richard was the Communications Director for the MessageLabs Group, the market leading Internet level anti-virus giant and worked closely with IBM in integrating their On Demand technology into the organisation. When his wife lets him Richard loves watching as much cricket as he can, is equally passionate about rugby and golf and has somehow managed to remain a West Ham United fan for more than 40 years. He’s also hugely inspired by saving the world one step at a time via the transference of business skills and can’t wait to meet others who are as excited as he is about Ethical Goods.

Jenny McCulloch - Marketing
Having started her marketing career in the third sector Jenny has applied her significant knowledge and skills to the commercial world where she has worked to market the unique proposition for a commercial organisation striving to make a social difference. Jenny has a clear head for both B2B and B2C marketing, she is strategic, creative and above all cares about the detail.
There is nothing Jenny likes more than spending time with her family – especially her children. Their future is the reason she works tirelessly to make a difference (however big or small it is) to the world. With her family, Jenny sponsors a child, Augustine, in Sierra Leone: “We love hearing from Augustine. He tells us about how his education is coming along and how is family are benefitting from our sponsorship. The kids really enjoy drawing pictures and writing to Augustine to tell him all about their lives too”.

Graeme Hodge - Non-Executive Advisor

Graeme has spent the last 6 years deeply involved in International Development as the Assistant Director for The Salvation Army International Development where he reinvented their marketing, communications and engagement strategy and launched an eco-tourism initiative. This role included oversight of projects in the regions of Eastern Europe, some parts of Africa, and currently South Pacific and East Asia.

Graeme's background includes involvement in innovative approaches to education, brand launches and events management including working for the Sydney 2000 Olympic Games. He was also involved in supporting roles at the 1996 Atlanta Olympic Games and the 2002 Manchester Commonwealth Games. The irony of this Olympic experience is that he has hardly run a mile in his life and is happy, instead, to handle the communications for all of Duncan's runs and challenges!