Ethical Goods designs and sells new brands of charitable household consumer goods which guarantee a fixed charitable donation to carefully selected charity partners. We also associate with known brands who wish to have a charitable aspect to their product and agree to add a fixed donation to their product.

Shoppers therefore know how much they're giving and know who and what they're helping., The donation amount for each purchased product is clearly shown on each product and the social impact of this donation is tangible and measurable.

In conjunction with our charity and retail partners, we aspire to create fresh, powerful and recognised brands which represent the 'ethical choice' for consumers with a conscience. By doing so, we are setting the standard for a pioneering 'charity donation' business model.