Hunting Unicorns

A business that is worth $1bn in private equity terms is called a Unicorn. In the 9 years of it’s existence Ethical Goods has raised over £45m for Charities and good causes through innovative partnerships with business partners. For our next chapter we have set the goal of raising £1bn for charities and have a good idea of how to do it. We are looking for 10 founding charity partners to join us in this adventure. Might you be one of them?

British female takes on challenge of rowing the Pacific Ocean alone

Elsa Hammond will row the Pacific alone in a row boat in June 2014
Elsa Hammond will row the Pacific alone in a row boat in June 2014


Join her journey and celebrate inspirational women with her ‘2,400 miles: 2,400 women’ campaign

On 7th June 2014, (Bristol student) Elsa Hammond will begin her epic 2,400 mile solo row across the Pacific Ocean. The world-record breaking attempt will see Elsa row up to 16 hours a day to become the fastest and youngest woman in history to achieve the feat.

Using up to 8,000 calories a day, it will be an incredible example of Elsa’s physical and mental strength, and she will need all her spirit and determination to cope with the three months of extreme isolation, challenging environment and gruelling conditions.

With no engines or sails, she will make the journey from California to Hawaii under her own power while aiming to join a select list of women who have rowed an ocean alone, a group smaller than the number of people who have walked on the moon.

Elsa is launching 2,400 miles: 2,400 women to celebrate the contributions of inspirational women across the world. Coinciding with International Women’s Day, the public are encouraged to nominate an inspirational woman in their life by dedicating a specific mile in their name. Supporters will see their woman of choice’s name printed on the custom-built boat, ensuring they become a personal and integral part of Elsa’s mission.

Ethical Goods is supporting ‘Team Elsa’ by enabling corporate sponsors to contribute towards the costs of the expedition. Businesses who want to be associated with a world record-breaking example of endurance, adventure and a female pioneer are invited to make contact as soon as possible to ensure they are included in the exclusive group of corporate supporters. There are a range of sponsorship packages available to suit every size organisation and opportunity to contribute services in kind and product as well as finance. To find out about corporate sponsorship opportunities contact Ethical Goods at

The journey will be part of the inaugural Great Pacific Race and Elsa will be raising money for environmental charity, The Plastic Oceans Foundation, and gender equality charity, the GREAT Initiative.

For more information on Elsa, please visit her website. Elsa will also be sharing her journey on Facebook, Twitter and YouTube.

About Elsa Hammond

Elsa Hammond is a dedicated athlete with a history of taking on difficult challenges. Her past achievements include rowing for her college at Oxford University, pole vaulting at varsity level, sailing in the South Pacific, conservation efforts in the Borneo jungle and daring expeditions on foot, including a heroic attempt at traversing the Black Cuillin Ridge.

Elsa is preparing her mind for the physical exertions and isolation of the row, and has the support of world-class coaches, nutritionists and trainers. She holds professional qualifications including RYA Yachtmaster Offshore Theory, First Aid at Sea and a VHF Radio licence.

For more information, please visit

About 2,400 miles, 2,400 women

To achieve the solo and unsupported feat, the 2,400 miles: 2,400 women campaign was created to mark International Women’s Day and celebrate the world’s inspirational women by providing Elsa the support she needs.

The public are encouraged to make someone they know a part of this once-in-a-lifetime challenge. By dedicating a mile for £42 (the cost of the row split across 2,400 miles) to an inspirational woman in their lives, their chosen woman will receive a message of support or memorial when their mile is reached.

Their names will also be printed on the boat, accompanying Elsa throughout her journey.

For more information, please visit the campaign page.

For Media Enquiries

Nicola Davies, Bamboo PR    –  Phone: 0207 702 6067

Marco Fiori, Bamboo PR – Phone: 0207 702 6061


Ensuring Corporate Philanthropy Partnerships Work

In an article for ‘Charities Management Magazine‘ this month, our MD Duncan Parker gives some insight into how to form and sustain effective partnerships between business and charities.

“DUNCAN PARKER, managing director of agency ETHICAL GOODS, emphasises the requirement for careful thought beforehand and then disciplined commitment throughout by both corporates and charities if partnerships are to be successful.

A McKinsey global survey on “The state of corporate philanthropy” (2007) established that the majority of CEOs surveyed agreed that generating high returns for investors should be accompanied by broader contributions to the public good. This demonstrates that the global business community has embraced the idea that it plays a wider role in society.

Increasingly businesses are publically scrutinised and investigated for unethical behaviour, as seen recently with banks and newspapers, and they are turning to charities to help them repair public relationships and build positive reputations.
Businesses recognise that they can build stronger relationships with their stakeholders through charitable alliances and cause related marketing, which can lead to their business realising bigger profits. Businesses want to demonstrate… READ MORE

For the full article click on the link above or here.


January 2nd, 2013. London, United Kingdom.

The Co-operative Bank puts sales of ethical goods and services in 2011 at more than £47bn, up from £35.5bn five years ago according to a new report.

Since the onset of the economic downturn five years ago, the value of ethical markets from Fairtrade products and green energy to free-range and sustainable food has grown from £35.5bn to £47.2bn, according to a report produced by the Co-operative Bank. The annual ethical consumer markets report shows that sales in the sector have grown from £13.5bn in 1999.

Duncan Parker, Managing Director of Ethical Goods says “In an age where we are sceptical about the intentions and actions of Government, media, role models and banks, we see that the core of the British public want to feel good and secure in their purchasing habits. This report is exciting as it shows much of what we believe to be true about the current market. For the enlightened business, this will act as a comfort to their mission of blending profit, people and planet appropriately.

As well as consumer desire for more ethical products to be available on the shelves, we see B2B actions increasingly impacting the market. Major businesses in multi-sectors are insisting that to win the contract to supply them with products, price is not always king. Quality and sustainable products that add value to the purchasers corporate social responsibility (CSR) claims are increasingly critical in the scorecard appraisal. Externally audited and accredited CSR reports are not only desired but expected to be standard fare.

It would seem that if 2012 was the year of CSR disasters, the successful businesses of 2013 will be those who understand their social responsibility.


Media Inquiries and Interviews:

0845 643 6412

Merry Christmas

Ethical Goods would like to take this opportunity to wish you a Merry Christmas and a very Happy New Year!

We hope that your time together with family and friends this Christmas is full of wonder, generosity and peace. We also hope that 2013 is a great year for you.

If you are making any resolutions, why not resolve to be more ethical in every way. If you’re looking for ideas for how you and your business can do this, then get in touch. But for now, enjoy the celebrations!

From all the team at Ethical Goods.

12 Days of Christmas – Day 8

Day 8’s Sustainable Christmas Gift Idea – Ethical Stationery

A great present to buy is a product that is linked with charity. Not only can you be sure that you get a useful, ethical product, but you also know that something good happens when you buy it.

We think a pretty great example of this can be found with Portico Designs Ethical Stationary range. Some of the great range can be found at WHSmith’s retailer or online. This great gift is not only great as a stocking filler but 25% of the profit goes to the international charity Plan UK, ensuring that children get an education. The gift is also a great way to help your own kids or teens understand some of the wider context and needs of children in other parts of our world.

So for quality, ethical and great designed stationery that makes a real difference, go to the Ethical Stationery website and place your order now!

Ethics Shouldn’t Be Taxing.

2012 has been a year of corporate social responsibility disasters. In the media we have had the dissolving of News of The World because of their inappropriate work ethic to right up to date prank phone calls where permissive boundaries were crossed. Politics has had a rocky year with the lowest ever turn out in the polls for the Police Commissioner role and correspondents suggesting we have lost faith in our leaders. In business we have had the imprisonment of rogue traders and more up to date, the report that some of the biggest names in business, avoid paying corporation tax….and at a time when the economy needs their contribution most of all.

It is said that the most ethical thing you can do as a business, is pay your taxes, create and provide fair employment, and give value for money for your goods or service. This holy trinity seems to be in question with the reports that companies like Starbucks and Amazon taking aggressive tax avoidance measures.

Most of us pay tax. We perhaps do not like the amount of tax we pay but we understand that the basic principle of giving back enables us to access services, have a performing government, and take care of those who need help such as the young (free primary and secondary education for all) and the elderly. We therefore chafe at the thought of super large international businesses, avoiding doing their bit. Whilst we congratulate and appreciate that they provide a good service and employment here in Great Britain, how do we encourage them to pay their taxes when loopholes are available to stay within the law, but not within the moral obligation the consumer would like.

Organisations like Ethical Consumer are publishing lists of places where you can both avoid using the services of tax dodging businesses, and those who they would encourage you to support with your business. The power of the consumer to change practices is huge. Look at the rise of Fairtrade, or the market dominance of Pampers since introducing their buy one give one association with UNICEF, or the rise of ethical products in the aisle where we thought it not possible like bottled water brands such as Thirsty Planet.

2013 will be an interesting year. More of us care about where our products are sourced, or made, or the impact it will have on our planet. Whilst we are all consumers, more of us wish to be more thoughtful in our buying habits and we will support businesses that align with our moral code. Having a social responsibility report and plan will be the norm for businesses that want to attract the mass consumer and the skilled employee. As Marks and Spencer say…they launched Plan A, because there is no Plan B.


Duncan Parker is Managing Director for Ethical Goods.

We made it to the Mail On Sunday

Happen to pick up a copy of the Mail on Sunday on the weekend? If you saw the the feature on Ethical Business in the ‘Enterprise’ magazine you would have seen the article about Ethical Goods. The Mail’s Vicki Owen, wrote the piece as part of a larger feature on why being Ethical is good for business. Vicki also briefly interviewed our own Wanda Goldwag as well for the article. If you haven’t seen it yet, you can read it by clicking on the link below:

How Links to a charity can boost your growth.

12 Sustainable Days of Christmas.

Sometimes the best ideas are the simplest and sometimes they are also the most sustainable! We had an office chat and came up with our favourite festive gifts for a sustainable Christmas.

We all know how much waste and excess there can be when it comes to Christmas presents. “A survey of 2,000 people for online classifieds website found that every UK adult will have been given up to two presents they did not want this Christmas, each worth £48.41 on average.”* So why not make sure your present isn’t one of them?!

We also know that people across the country produce nearly 100 square kilometres of wrapping paper waste and 125,000 of waste packaging over Christmas each year. So when thinking about what you are going to buy your friends and family to spread happiness and joy maybe the choice of gifts can consider being kinder to our planet too. All of our gift ideas take this kind of waste into consideration too.

From Monday we will be giving a great sustainable gift idea everyday for 12 days. We are certain you’re going to love giving or receiving any of these simply sensational and sustainable gifts this Christmas, oh and you will have the top 12 gifts on our own Christmas lists too, just in case you wanted to share the sustainable spirit with our team too!

Happy Christmas!

The Ethical Goods 12 days of Christmas gift ideas starts Monday December 10th.



Lessons learned from a career in Fundraising

Wanda Goldwag Non-Executive Chair Ethical GoodsWritten as a guest blog for, our Non-Executive Chair Wanda Goldwag shares some of the insight she has learnt over the years about fundraising and what challenges and opportunities fundraising teams face in the current economic climate. 

My fundraising career started in the mid 1980s at direct marketing agency Watson Ward Albert Varndell where I learnt the importance of maintaining an up to date database of donors and the power of “for just £10 you can change a child’s life”.

In my personal life I helped fundraise by being an organiser of The Pretty Policeman’s Ball for Gay Switchboard which was then such a large part of the lesbian and gay scene in London.

Ten years later at my next agency, Smith Bundy, the power of imagery was the key. I’ll never forget the picture of the barbed wire across a child’s eye that we used so successfully for Sightsavers.

Times move on and in the current climate charities are finding that innovation is critical to their fundraising success. Of particular interest is the innovation now required within corporate partnerships as businesses, large and small, look to find value within their links with various charities. This value is sometimes expressed in pounds and pence, and sometimes in aligning brand values with causes that resonate to their B2B, B2C or internal customers.

In a period of time when large segments of society have been portrayed as acting unethically, whether it be the conduct of media, police, politicians, sporting icons or banks , businesses are increasingly wanting to enable their values and ethics to shine through to their external and internal customers.

The right partnership with the right charity can be one of the ways that a business can showcase their morality and have integrity in doing so, through finances or staff engagement to name a few.

I love the story of Harrogate Spa who aligned themselves with the Charity Pump Aid, created a new to market ethical water brand and within a short period of time became the Presidential brand of Asda, raised over £1 million for water and sanitation projects in Africa, and changed the turnover of a growing business.

These win/win scenarios where the customer is attracted to a product because it ‘does good’ is a good example of innovation in the charitable giving field where instead of attacking consumerism, it leverages the general public spend.

Wanda Goldwag is Non Executive Chair at Ethical Goods.

The blog post was first published at by Howard Lake on October 31st, 2012.