Join her journey and celebrate inspirational women with her ‘2,400 miles: 2,400 women’ campaign
On 7th June 2014, (Bristol student) Elsa Hammond will begin her epic 2,400 mile solo row across the Pacific Ocean. The world-record breaking attempt will see Elsa row up to 16 hours a day to become the fastest and youngest woman in history to achieve the feat.
Using up to 8,000 calories a day, it will be an incredible example of Elsa’s physical and mental strength, and she will need all her spirit and determination to cope with the three months of extreme isolation, challenging environment and gruelling conditions.
With no engines or sails, she will make the journey from California to Hawaii under her own power while aiming to join a select list of women who have rowed an ocean alone, a group smaller than the number of people who have walked on the moon.
Elsa is launching ’2,400 miles: 2,400 women’ to celebrate the contributions of inspirational women across the world. Coinciding with International Women’s Day, the public are encouraged to nominate an inspirational woman in their life by dedicating a specific mile in their name. Supporters will see their woman of choice’s name printed on the custom-built boat, ensuring they become a personal and integral part of Elsa’s mission.
Ethical Goods is supporting ‘Team Elsa’ by enabling corporate sponsors to contribute towards the costs of the expedition. Businesses who want to be associated with a world record-breaking example of endurance, adventure and a female pioneer are invited to make contact as soon as possible to ensure they are included in the exclusive group of corporate supporters. There are a range of sponsorship packages available to suit every size organisation and opportunity to contribute services in kind and product as well as finance. To find out about corporate sponsorship opportunities contact Ethical Goods at email@example.com
The journey will be part of the inaugural Great Pacific Race and Elsa will be raising money for environmental charity, The Plastic Oceans Foundation, and gender equality charity, the GREAT Initiative.
About Elsa Hammond
Elsa Hammond is a dedicated athlete with a history of taking on difficult challenges. Her past achievements include rowing for her college at Oxford University, pole vaulting at varsity level, sailing in the South Pacific, conservation efforts in the Borneo jungle and daring expeditions on foot, including a heroic attempt at traversing the Black Cuillin Ridge.
Elsa is preparing her mind for the physical exertions and isolation of the row, and has the support of world-class coaches, nutritionists and trainers. She holds professional qualifications including RYA Yachtmaster Offshore Theory, First Aid at Sea and a VHF Radio licence.
For more information, please visit http://www.elsahammond.com.
About 2,400 miles, 2,400 women
To achieve the solo and unsupported feat, the 2,400 miles: 2,400 women campaign was created to mark International Women’s Day and celebrate the world’s inspirational women by providing Elsa the support she needs.
The public are encouraged to make someone they know a part of this once-in-a-lifetime challenge. By dedicating a mile for £42 (the cost of the row split across 2,400 miles) to an inspirational woman in their lives, their chosen woman will receive a message of support or memorial when their mile is reached.
Their names will also be printed on the boat, accompanying Elsa throughout her journey.
For more information, please visit the campaign page.
For Media Enquiries
Nicola Davies, Bamboo PR firstname.lastname@example.org – Phone: 0207 702 6067
Marco Fiori, Bamboo PR email@example.com – Phone: 0207 702 6061