Marketing & Business Development Executive
Reports to: Marketing and Communications Director
Hours and location: Full time 5 days per week, 9am-5.30pm. Home based with travel to central London as required
Salary: £18,000-£24,000 depending on experience
If you are looking for a marketing role where you can use your creativity and communication skills to help to create significant positive changes in the world then this could be the role for you.
Ethical Goods is a consultancy with social purpose at its heart. We offer a range of services to help organisations develop innovative ideas that aim to change the world and we provide the people that can make these exciting initiatives happen. We help to find the funding and innovation for charities, social or planet focused enterprises. We also help organisations to get ready for philanthropic or commercial investment by investing our own team and funds to create world changing opportunities for people, planet and profit.
An example of one of our past innovations is VaccinAid in which we aimed to ‘Give the World a Shot’ by building a campaign around the concept of "vaccine gratitude" during the pandemic. We took our idea to one of our clients Crowdfunder and to a number of iNGOs as a potential partner. The world's largest vaccine delivery organisation, UNICEF jumped at the chance to be involved. This idea facilitated other partnerships including match funding from the Gates Foundation and growth from UNICEF UK to other parts of the UNICEF family. The creative agency Mother helped deliver an integrated creative campaign ensuring the appeal was visible in vaccine clinics across the UK, resulting in raising well over £10m.
So if you like the idea of helping to create change on this scale, read on…
The Marketing and Business Development Executive will support across a wide variety of projects and activities.
A fundamental part of the role will be to help with the marketing and communications of Ethical Goods, to generate awareness of our work and attract new business. The other part of the role will be working with our diverse client base on their own marketing, fundraising and partnerships activity.
This is an exciting first or second role for a person with some experience in marketing, communications, fundraising and / or account management, in either a voluntary or employee capacity. We are a small but dynamic team so you will be expected to get stuck in from day one, but you will also be given the opportunity to learn and develop your professional and personal skills, as well as be exposed to the huge network of remarkable people that we work with.
As the role is predominantly homebased you will need to be self-motivated and comfortable with conferencing technology such as Google Meet and Zoom for taking part in daily video meetings.
Travel to our shared workspace in London on a weekly basis is encouraged.
Accountabilities and Responsibilities
Marketing and Communications
Day to day management of our four social media channels (Facebook, Twitter, LinkedIn and Instagram) and our online community on Guild.
Supporting digital marketing and fundraising campaigns using organic and paid social, search media, email, and website content.
Management of our email newsletter and other ad hoc email campaigns. This includes continuing to build up and manage our database of contacts.
Production of printed marketing material such as leaflets or event materials.
Day to day management of our websites, including basic SEO and content updates.
Provide reporting using Wix or Google Analytics to show progress.
Work with senior management team to devise new on and off-site content including developing our blog.
Account Management / New Business
Support our new business development through desk research and lead generation activity.
Own a small portfolio of clients who you will support with project management, digital marketing, and fundraising activity through our partnership with Crowdfunder. Additionally, contribute towards the planning and execution of Crowdfunder’s national charity campaigns.
Provision of other client-facing assistance as required.
Develop, organise and run appropriate online and face to face events for new and existing clients such as dinners, webinars, auctions, and golf days.
Manage the budget, plan resources, manage invites (using Eventbrite), assist in running the events and carry out post-event follow up.
Attending industry events as a representative of Ethical Goods including managing our exhibition stand.
This job description is issued as a guideline to assist the job holder to understand the duties and responsibilities of the role, it is not exhaustive. Because of the evolving nature and changing demands of our business this job description may be subject to change. You may, on occasions, be required to undertake additional or other duties within the context of this job description, as per the needs of the business.
Experience and Competencies
Demonstrable experience in a marketing / comms / fundraising / account management environment either as a volunteer or employee capacity
Good numerical skills
Knowledge of some key digital marketing platforms such as Hootsuite, Mailchimp, native social advertising – or an interest and willingness to learn
Knowledge of website publishing / editing using tools such as Wordpress and Wix.
Image design / creation and editing skills using Canva, Photoshop or similar
Experience in planning events (in person / online)
Confidence to write and present to new and existing customers face to face and via video
Good writing and proof-reading skills, including the ability to write in plain, jargon-free English
Ability to create and edit video content is desirable.
How to Apply
Please send a current CV and five bullet points outlining what you will bring to the role to email@example.com by 5pm on Thursday 26th May.
We will let shortlisted candidates know w/c 30th May and aim to interview (by video) w/c 6th June.
Whilst this role is home based you must have the right to travel and work in the UK. We are not in a position to sponsor visas for overseas applicants.