Job Title: Marketing & Business Development Executive
Reports to: Marketing & Communications Director
Hours and Location: Full Time Monday to Friday. 9.00am to 5.30pm. Home based with travel to central London as required,
Salary: £18,000 - £24,000 p.a dependent on experience.
Overview
If you are looking for a marketing and fundraising role where you can use your expertise to help to create significant positive changes in the world then this could be the role for you.
Ethical Goods is a consultancy with social purpose at its heart. We offer a range of services to help organisations develop innovative ideas that aim to change the world and we provide the people that can make these exciting initiatives happen. We help to find the funding and innovation for charities, social or planet focused enterprises. We also help organisations to get ready for philanthropic or commercial investment by investing our own team and funds to create world changing opportunities for people, planet and profit.
An example of one of our past innovations is VaccinAid in which we aimed to ‘Give the World a Shot’ by building a campaign around the concept of "vaccine gratitude" during the pandemic. We took our idea to one of our clients Crowdfunder and to a number of iNGOs as a potential partner. The world's largest vaccine delivery organisation, UNICEF jumped at the chance to be involved. This idea facilitated other partnerships including match funding from the Gates Foundation and growth from UNICEF UK to other parts of the UNICEF family. The creative agency Mother helped deliver an integrated creative campaign ensuring the appeal was visible in vaccine clinics across the UK, resulting in raising well over £10m. So if you like the idea of helping to create change on this scale, read on…
The Marketing and Fundraising Executive role will support across a wide variety of projects and activities. A fundamental part of the role will be to help with the marketing and communications of Ethical Goods, to generate awareness of our work and attract new business. The other part of the role will be working with our diverse client base on their own marketing, fundraising and partnerships activity.
This is an exciting first or second role for a person with some experience in marketing, communications, fundraising and / or account management, in either a voluntary or employee capacity. We are a small but dynamic team so you will be expected to get stuck in from day one, but you will also be given the opportunity to learn and develop your professional and personal skills, as well as be exposed to the huge network of remarkable people that we work with.
As the role is predominantly homebased you will need to be self-motivated and comfortable with conferencing technology such as Google Meet and Zoom for taking part in daily video meetings.
Travel to our shared workspace in London on a weekly basis is encouraged.
REDBOX
REDBOX has been providing ethical and sustainable interiors, office supplies and print solutions for over 30 years. They genuinely care about making a difference and their social responsibility strategy is key to their organisation’s ongoing success and growth. They were struggling to articulate how to communicate their passion and social purpose and called on Ethical Good to help shape their CSR journey.
We partnered with REDBOX to guide them through every step, modelling a new culture of philanthropy, inspiring and retaining staff and increasing their market share for their ethical products.
Our involvement culminated in REDBOX achieving B Corp certification, joining a very select group of organisations committed to balancing purpose with profit.
Matthew Letley, Managing Director, REDBOX says, “Since Ethical Good were first introduced to our business we’ve transformed our model to make a lasting positive impact in society and on the environment, through the products and services we provide. Ethical Goods became a crucial part of our business and their honesty to ask difficult questions was welcomed."
"They guided us on every part of our CSR journey and two years of hard work culminated in us becoming B Corp certified in 2020. We now stand proudly amongst a business community that’s using its responsibility as a force for good."
"We achieved four main benefits working with Ethical Good:
1
Increased employee satisfaction
We respect and support our people in their jobs, and through our various programmes, we’ve seen a more productive and satisfied team.
Providing opportunities to volunteer, especially during working hours, has created a sense of community within our business, as well as a connection to the local community. Staff have gained motivation and pride in their work through these personal-development opportunities.
Our staff are actively involved in the community and are also acting as brand ambassadors.
2
Improved Public Image
We’ve successfully demonstrated our corporate social responsibility through a variety of public channels that have resulted in praise for our involvement.
We’ve received overwhelmingly positive feedback from local customers when they’ve bought ethical products and sustainable services from REDBOX, as we’re seen to be helping our community.
3
Future proofing our business
According to Forbes, millennials prefer to do business with “corporations and brands with pro-social messages, sustainable manufacturing methods, and ethical business standards.” Our purpose showcases our values and demonstrates that team work, community involvement, and engagement sit at the very top of our priorities as a business.
Our business has gained market share through the changes made as a result of the work completed with Ethical Goods. We have increased our tendered scores when competing for new business.
4
Increased Creativity
Through our team of B-Keepers, our staff feel empowered to contribute to the direction of our business. They’ve created innovative ideas about products, internal processes and new solutions. Since we’ve demonstrated our values and passions through community giving, staff feel encouraged to develop new and better ways to make their jobs fun and they feel a personal sense of fulfillment and reward, knowing their job is making a difference to people and the planet.
I would highly recommend Ethical Goods to any business that needs help finding and communicating their social and environmental purpose.”
Supporting the Green Earth Appeal
As a commitment to their sustainability strategy REDBOX plants a tree for every client through their RED2GREEN initiative, in aid of the Green Earth Appeal, part of the UN's Environment Programme.
One tree is planted in the developing world for every client meeting, and every purchase. Clients are given access to a live tree-counter so you can see how much is being contributed.
Just one tree can offset a tonne of CO2 in its lifetime.
For more information contact Laura-Rose:
Laura-Rose.Thorogood@redbox.co.uk