Harrogate Spring Water’s Thirsty Planet brand was the first of its kind.
We facilitated the partnership between the two brands, to help Harrogate Spring Water deliver on their social purpose by ensuring that a portion of their profits went towards helping good causes. By committing to supporting Pump Aid’s water and sanitation projects in Africa, the brand was able to demonstrate how business and charity can come together to do more social good.
The results of this partnership went beyond our initial expectation. It has not only generated over £2m for Pump Aid, it has also increased Harrogate Spring Water’s reputation in the market and helped them increase their market share.